The "Perfect" Press Conference includes 7 lectures designed to help you tighten up your press events. You'll learn which type of 'Presser' is best for your message and you'll get exclusive insight from reporters around the country. Ever wondered about the top reporter 'Presser' Pet Peeves? Knowing the answer will definitely improve your Press Conferences.
The "Perfect" Press Conference is a deep dive, behind the scenes look from the perspective of an award-winning working journalist. Expect tips, techniques and lessons learned. You'll get some advice on how to handle aggressive reporters and that moment when your presser goes off the rails. As a bonus, you'll learn about 1-3-10, the formula for a successful presser.
Your Instructor
STEVE GREGORY - JOURNALIST
Steve Gregory is a national correspondent for iHeartMEDIA and since 2005 has been with KFI-AM in Los Angeles, America’s most listened to News Talk Station.
Many of Steve’s investigations have turned into high profile stories and in some cases forced change. He exposed a medical billing scam in the Arizona State Prison System which changed how the state hires medical personnel. He outed a major conflict of interest which resulted in the demotion of a Deputy Chief in the Phoenix Police Department. Steve once landed an exclusive that sped up the public confession of a serial killer in San Diego. His relentless digging exposed mold poisoning at an elementary school in LA County, and through a well-placed source, he revealed the first-ever jailbreak in the LA County Men’s Jail. He has also been in the middle of some of the country’s most volatile riots and protests.
Steve is a six-time winner of the prestigious Edward R. Murrow Award. The Associated Press has given him numerous awards for Best Newscast, Best Special Program, and Best Series. Steve has also won international media awards for features on the Phoenix Fire Department, the U.S. Border Patrol, and Arab-American comedians. He’s also won National Headliner and Communicator Awards. Steve is the winner of more than twenty Golden Mike® Awards for his coverage of breaking news and investigative features, including his coverage of the San Bernardino Mass Shooting and the riots in Ferguson, Missouri, where he happened to dodge gunfire and was attacked during a live report. Learn more here.
STEVE GREGORY - INSTRUCTOR
Steve has presented at training conferences for the National Information Officers Association, the Utah Governor’s Safety Summit, the California Peace Officers Association, the Utah Public Information Officer’s Association, the Arizona Public Information Officers Association, the California Public Information Officers Association and the Association of Paroling Authorities International.
Steve is an adjunct instructor with the Los Angeles Police Department and the University of Southern California’s School of Public Policy. He has also trained officials at the Los Angeles Fire Department and Los Angeles County Sheriff’s Department. Steve is the first working journalist to become a California Peace Officers Standards and Training (POST)-certified instructor. In 2018, he became the first journalist to be certified as an instructor with the International Association of Directors of Law Enforcement Standards and Training (IADLEST).
In 2016, the California State Legislature issued a proclamation to Steve honoring his achievements and contributions to journalism. He also serves on the board of directors of the Radio Television News Association of Southern California where he chairs the media access committee.
Steve also conducts seminars for private companies and non-profits on crisis communications and how to gain publicity for their product, client or service. Steve has worked with the San Francisco Bay Area Air Quality Management District and the International Association of Business Communicators on crisis communications.
Steve also owns a professional podcasting company designed to help companies, agencies and individuals expand their brand.